Pacha

Internationally renowned fashion brand River Island has joined forces with Pacha, to produce a collection of premium beach to bar wear for this Spring/Summer 2012.

This exclusive collaboration is heavily influenced by the chic Ibiza lifestyle where every detail in the designs has been meticulously considered. The new range is full of gorgeous prints and fabrics which captures the true hedonistic spirit of Ibiza and consists of three stories, 60s Tahiti Beach, China Blues and Signature Pacha.

60s Tahiti Beach is a sweet, girly, Miami Beach story, which is pure poolside glamour. A colour palette of sherbet pastels, delicate beading and fun fringing is key. This true daytime look uses lightweight fabrics, Tahiti parrot border prints along with chunky embroidery and pom pom trim details. These easy to wear pieces can be slipped over quirky cool bikinis.

China Blues is more of a beach to bar look, which adds a touch of Mediterranean sophistication to the collection. It’s a fresh, clean look, using vintage inspired embellishmen and large scale china blue patterns and border prints, which can all be transformed effortlessly from day to evening.

Signature Pacha is for the pure PACHA lovers that like to party. This look is full of iconic signature pieces, with the famous cherry logos emblazoned across gold swimsuits, printed scarf tops and women’s dresses. In this look, swimsuits can be worn as bodies with denim, shorts and lashings of jewellery.

The collection hits selected River Island stores and online at www.riverisland.com at the beginning of April 2012.